The Content Workflow Design Course

A creation + production process that allows you to develop content consistently

Content marketing can cause a big headache… there are many moving parts and pieces that have to be tracked.  Chances are that you have enough on your plate that the idea of even having to deal with developing a process for your content marketing is enough to make you want to run for the hills.  So you just don’t do anything.

If you aren’t a natural project manager, or someone who likes to check off tasks, content marketing can really be a thorn in your business’s side. Especially, because it has to be done over, and over, and over again!  And don’t get me started on the opportunities that are flying right by you.

I know what it’s like to see all those beautiful Instagram feeds and Facebook profiles of influencers that look like they have it together.

When I used to see those things, I felt like my business was a failure. Sure, vanity isn't everything, but it certainly is something when it comes to increasing your brand awareness and reach.

Because I knew that I had something important to say and wanted to be recognized for it, I started developing a system for my own content management. At first, it was very simple, but over the years it’s grown more consistent which has led to increased impact.

Are you ready to create ease and efficiency with your content creation process?

Introducing...

The Content Workflow Design Course

In this course, you will learn the key components, tracking systems and processes to develop a strategic content management workflow for your business.

By the end of this course you will:

  • Have a clear strategy for content lifecycle management and an exact game plan for your business.
  • Develop team processes and procedures for tracking and managing content.
  • Create a complete content task tracking and management system leveraging Asana.

"This course gives you the tools you need to develop and track a content management workflow... Lindsay offers nothing short of great quality. Everything is super organized and really easy to follow. It's all step-by-step, and shows you how she would do things and then gives you templates for you to fill out... This course truly does take those ideas that are in your head and translates them into something tangible for your business."

Amanda T., Content Manager & Virtual Assistant

Here's How it Works

Decide on what your strategy is going to be; where your content home base is and what social outlets you are pushing out to.

Create a system; we know exactly what has to be created for each content cycle, develop tasks and templates and execute them.

Refine and realign; as the content grows along with our audience we continue to update and expand the content lifecycle.

Before I had this strategy, my content was ALL over the place. I had random videos on Facebook and Youtube. Blogs that didn’t have any graphics or backlinks. And a very inconsistent timeline… or lack thereof.

After 4 years of creating, developing, and fine tuning this process, I have continued to expand my content marketing and as a direct result, have grown my reach, awareness and business outcomes.

If you are interested in a simple, scalable process to increase your brand awareness through content marketing, this is the course for you!

Enroll Now and Get Instant Access!

The Content Workflow Design Course is made up of…

  • Easy to follow video lessons walking you through the content lifecycle; including both strategy and implementation tactics.
  • Over a dozen process examples, SOPs, and templates that you can save and modify for your own team.
  • Three custom Asana project setup guides so that you can track and manage your new content workflow!
Lindsay Kirsch

Founder of Influential Icon and the Creator of the Content Workflow Design Course

About Lindsay

Hi, my name is Lindsay and I’m an entrepreneur, marketing automation expert and a certified personal brand strategist. 

 I’ve been recognized internationally for my work creating thousands of online courses helping entrepreneurs, small business owners, and online influencers increase their bottom line through the use of technology.

Get Ready to Get Started!

This course will help you get on a path with your content marketing and grow the business of your dreams.


I provide the exact templates, tools, and systems you need to have a lean, mean, content marketing machine!

  • Create a content marketing strategy.
  • Develop a process to plan, prep and publish your content.
  • Understand how to use your blog as your main content source.
  • Leverage templates to make social media publishing quick and easy.
  • Create team processes and procedures that anyone can follow.
  • Setup a content management task tracking system.
  • Have a single place for your content brainstorms, work-in-progress and published resources.
  • Adapt and grow your content marketing strategy along with your business.

If you don’t start now, when will you? 

How much longer will you continue to see other brands grow and evolve without even starting?

Learn to create, manage and keep track of your content marketing lifecycle.

So why not? Let’s get started by clicking the link below!

Your Investment to 

Build a Simple Scalable Content Workflow:

$249